Requisition ID: 6548

Job Title: Senior Product Manager - Enteral Nutrition

Job Country: United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. 

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit www.avanos.com.

POSITION SUMMARY

The Senior Product Manager for Enteral Nutrition provides strategic and operational leadership to develop and launch a new portfolio of enteral nutrition products made from organic, whole food ingredients. In partnership with a strategic external collaborator, this role will spearhead the creation of a differentiated enteral nutrition business in North America.

This position is responsible for the development and execution of upstream marketing plans, including market entry strategy, innovation roadmap, and go-to-market execution. Responsibilities span voice of customer research, new product development and commercialization, customer engagement, and category strategy to drive long-term business growth.

The Senior Product Manager will lead cross-functional teams, manage key external and internal stakeholder relationships, and provide clinical and category expertise to shape the brand and strategy for this new platform.

PRIMARY PARTNERS

Internal: North America and European Marketing and Sales teams along with Global Market Insights, Marketing Communications, Clinical & Medical Affairs, Regulatory, Finance, Product Supply, Health Economics, and Corporate Strategy.

External: Strategic nutrition partner, branding agency, key opinion leaders (KOLs), and clinical advisors.

PRINCIPAL ACCOUNTABILITIES

• Manage a portfolio of whole food blended enteral nutrition products.
• Lead the development of a comprehensive North American market entry strategy for Enteral Nutrition, including branding, messaging, pricing, positioning, training, and creative campaign development in partnership with agency resources.
• Lead insight-gathering program, in partnership with Market Insight leader, using qualitative and quantitative methodologies, including VOC and ethnographic research.
• Create and execute product launch plans including launch strategy, collateral, pricing, training, system and inventory setup, sampling programs, and initial sales forecasts.
• Establish and manage an innovation roadmap aligned with clinical and market needs.
• Build and execute a strategy to engage and manage Enteral Nutrition Key Opinion Leaders (KOLs).
• Monitor competitive activity and emerging industry trends to inform strategy and ensure differentiation.
• Ensure seamless integration and communication with cross-functional teams and external partners to support product development, commercialization, and ongoing portfolio management.

BASIC QUALIFICATIONS

• Minimum 7 years of product management experience, with at least 3 years in clinical nutrition (preferably enteral nutrition).
• Bachelor’s degree required.
• Broad-based knowledge of nutrition product management, including new product development, strategy development, clinician engagement, and VOC programs.
• Demonstrated ability to manage cross-functional teams without direct reporting relationships.
• Experience driving strategy planning in a healthcare organization.
• Exceptional written, verbal, and presentation skills.
• Willingness and ability to travel up to 30% within North America.
• Role is based out of the Alpharetta, GA Headquarters office.

PREFERRED QUALIFICATIONS

• MBA or equivalent experience.
• Experience developing DME and E-commerce channel programs.
• Strong personal passion for wholesome nutrition.
• Experience working with clinicians and patient advocacy groups in clinical nutrition fields.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. If you are a current employee of Avanos, please apply here .

Join us at Avanos
Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.

Make your career count
Our commitment to improving the health and wellbeing of others begins with our employees – through a comprehensive and competitive range of benefits. We provide more than just a salary – our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.

Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Avanos also offers the following:

• benefits on day 1
• free onsite gym
• onsite cafeteria
• HQ region voted 'best place to live' by USA Today
• uncapped sales commissions