Job Position Purpose / Summary

The Senior Marketing Manager NWC position is responsible for developing and executing the UK-I marketing plan and provides strategic leadership and cross-market buidance to the broader North-West Central Europe marketing team, to support the delivery of regional top and bottom-line growth targets in line with corporate objectives. This role is a key interface with Brand Managers and country leadership to ensure alignment and delivery of objectives. The Senior Marketing Manager NWC has responsibility for the development, management, and ownership of Country marketing plans to achieve long term business and brand objectives including assessing the markets opportunities, patient journey, key stakeholders, barriers to adoption to deliver tactical programmes that supports the adoption of our therapies.

The position leads the North-West Central marketing team. The incumbent works at all levels of management within the business unit and sector to set strategic direction. They provide expertise on matters of marketing, financial analysis and business planning and are expected to have a high level of knowledge on a broad range of general business and marketing subjects specific to the health care industry.

In this role you will be reporting to the Director, International Marketing, with a dotted line to the Regional VP sales and strong integration with the local sales teams.

Reporting into the role:    
•    1 regional marketing manager

Job Position Scope 

This is a fully hands‑on role with clear operational responsibility. The position is accountable for delivering results within the UK‑I market while also serving as the overall team lead for the Regional Marketing Manager activities across Central and Northern Europe.

Job Position Accountabilities / Expectations

•    Assess relevant market trends, customer needs, clinical trends, regulatory environment, and competitive landscape to drive NWC commercial direction and provides input to the International Brand Management team to assist and inform strategic planning.
•    Manage traditional downstream marketing activities including but not limited to: marketing collateral development, tradeshow management, interfacing with and assessing customer and physician needs, KOL development, regional portfolio life cycle management, customer and competitor insights gathering, etc. 
•    Interface with senior leadership to gain their alignment on strategic plans and tactical execution.
•    Provide pricing recommendations that both maximize profitability as well as regional consistency while considering the diverse customer base (direct customers, distributors, GPO’s, etc…). 
•    Develop strategies, plans, budgets and forecasts to drive business performance improvement.  Establish and monitor key metrics and adjust as needed/appropriate. Develop and refresh the marketing plan on an annual basis.
•    Recruit, build and develop talent within the NWC marketing team.
•    Develop commercial launch execution and drive implementation of world-class new product launches 
•    KOL Management: developing and manage KOLs. 
•    Professional Education: support the development and execution of a Professional Education strategy for NWC. 
•    Focus: segment and prioritize product portfolio and resources in line with NWC strategy and growth potential. 
•    Co-develop and execute the marketing campaign across channels including website, email, search, social media and PR aligned with the Focus 
•    Contribute to the NWC annual business plan to achieve NTS and GP budgets. 
•    Provide strong support to the sales teams by developing an understanding of the market dynamics and proposing tactics and tools to reach budgets. 
•    Provides market intelligence into the Brand Management team to ensure adequate product supply into the region. 
•    Communicate strategies and tactics to internal and external audiences. 
•    Quality: Supports the organization to ensure an adequate and effective quality management system, supports the quality policy and sustains a quality culture
•    Collaborate strongly with marketing and sales leadership and lead the wider marketing team by example

Decision Making Authority

•    Decisions Expected;
o    Customer insight development
o    Advertising campaign and execution
o    Marketing department spending
o    Marketing related crisis management action
o    Employee related activities e.g. hiring, guidance and development

•    Recommendations Expected;
o    Ongoing monitoring and assessment of effectiveness of marketing mix elements
o    Customer and Channel strategy
o    Support during product recalls, quality deviations
o    Internal processes are followed, and HR consulted where required. A consultative approach to making employee affected decisions. Clear communication process.

Key Relationships

A)    Internal:
Regional VP & General Managers
•    Frequency of Contact: Daily/Weekly
•    Nature or Purpose: Progress on plan; alignment with sector objectives and strategies 

Regional leaders/management
•    Frequency of Contact: Daily/Weekly
•    Nature or Purpose: Strategic alignment; progress monitoring
International Brand Managers
•    Frequency of Contact: Daily/Weekly
•    Nature or Purpose: Insights, planning, coaching, identification of gaps
Supply Chain 
•    Frequency of Contact: Ad Hoc
•    Nature or Purpose: Follow-up work progress
Regulatory
•    Frequency of Contact: Ad Hoc
•    Nature or Purpose: Strategic alignment, planning 

B)    External:
Customers
•    Frequency of Contact: Ad Hoc, general co-travels and customer engagement is expected
•    Nature or Purpose: Establish constructive long term relationships with key opinion leaders and major customers

Qualifications / Education / Experience / Skill Required

•    Highly energetic and motivated, self-starter with unquestionable integrity 
•    Able to multi-task and to work under pressure in a fast-paced environment
•    Be hands-on and capacity to fill any gap in the scope
•    Broad and extensive knowledge of marketing within the medical devices’ environment and a comprehensive understanding of the clinical requirements necessary to manage and effectively market therapeutic medical devices.
•    Degree in Business Management/Marketing, and at least 10 years exposure to Corporate Business, including 3 to 5 years in a senior Marketing position (i.e. handling a portfolio of brands of magnitude and a marketing organisation) in a multi-national company.
•    Significant health care industry background.
•    The position requires broad appreciation and understanding of marketing, finance, business management and the inter-relationship between these disciplines.
•    Experience in managing a small team is a nice to have
•    Highly developed leadership qualities, as well as the ability to build a high performing team
•    The incumbent must have demonstrated strengths in leadership, interpersonal skills and functional technical skills, an ability to manage cross functional resources without direct reporting relationships, exposure to manufacturing operations and business analysis. Thorough knowledge of company business and financial policies and practices. 
•    Must be ready to travel up to 40%