The Head of Marketing position is responsible for developing the Regional Marketing Plan and lead the implementation of the Marketing strategy for the Specialised Nutrrition Systems & Pain franchises for Central Europe & Nordics. Based on close collaboration with respective Regional Sales VP and sales teams, key objectives of the role include assessing the market opportunity and growth segments within assigned region, scope the customer needs and transfer into the European organisation, implementation of the core brand strategies, develop innovative local initiatives and support the field teams to deliver consistent double digit topline growth and ensure successful achievement of strategic growth targets. Marketing strategies will include brand campaigns, marketing channel strategies, digital content plans as well as clinical training support, key opinion leader and HCP engagement, loyalty building initiatives such as events and local advocacy partnering. The Head of Marketing Central Europe & Nordics will develop and track KPIs and work closely with the Regional Brand Managers to communicate the Regional market and customer opportunities.

• Anticipates the needs of the market by understanding key dynamics including clinical trends, care delivery and reimbursement.
• Builds insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
• Builds insights and knowledge of the customer and market and communicates this to the field and regional brand teams.
• Leads the formulation of Marketing Plan for your Region.
• Works with distributor partners (where present) to understand the needs of the customers, align with key priorities and support the development of initiatives to accelerate adoption.
• Create and implement new marketing channel strategies, propositions and new target customers.
• Creates and drives go-to-market strategies in collaboration with brand manager(s), evaluates and supports implementation of potential go-direct strategies within assigned region.
• Captures competitor intel, feedback to Brand Managers and work with them to devise strategies and tactics .
• Drives the implementation of successful customer orientated brand marketing programmes.
• Assesses the brand and commercial needs (revenue growth, margin, competitor advantage, etc) for your Region and communicate to the regional marketing teams.
• Leads and delivers overall brand management for the Region. This includes a mix of marketing programmes in order to drive key brand performance metrics such as revenue, awareness and locality.
• Identifies key opinion leaders and drives programmes to deliver thought leadership for the brand and relationship development for Avanos.
• Identify and support development of new evidence for the brands and strengthen existing ones for your Region.
• Manage marketing budget for the respective Region. Will be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.
• Quality:
  • Supports the organization to ensure an adequate and effective quality management system, supports the quality policy and sustains a quality culture.

Required Qualifications:

Education and Experience:

• 10+ years of marketing experience.
• Has a proven track record of driving acquisition through new and innovating marketing techniques.
• Demonstrated strategic thinking capabilities with forward looking perspective.
• Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and audiences.
• Adept at adapting plans effectively for optimal impact.
• Experienced relationship-management expertise, and project management skills.
• Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
• Ability to connect to the patient experience.

Skills/Competencies:

• Desire to make a significant impact to get patients back to the things that matter.
• Strong analytical mindset and ability to interpret data to make recommendations: be comfortable thinking and talking about analytical questions.
• Demonstrated track record of leading both development and execution of strategic marketing plans to drive customer acquisition and improve retention.
• Proven track record of ideating and launching new to market customer acquisition initiatives.
• Proven ability to collaborate effectively and project manage multiple key business partners.
• Brings other experiences to the group and is prepared to help in other areas of marketing as required.
• Builds relationships across Region with Marketing professionals and leaders. Works cross-functionally and in a matrix environment with colleagues in all supporting functions.
• Intellectual curiosity, including the willingness to dig in and learn more about things.
• Excellent written and verbal communication skills, including advanced PowerPoint and the ability to present concisely to influence others.
• Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way!

Preferred Qualifications:

Education and Experience:

• Bachelor's degree (with a concentration in Marketing) preferred
• Familiarity with complex, competitive markets preferred.

Skills/Competencies:

• Experience with chronic care or pain therapies and medical device and / or healthcare experience / regulated products preferred.
• Advanced working knowledge of marketing tactics and the ability to integrate across channels preferred; this includes experience with relevant Marketing technologies.